Aussie wants consumers to stop getting home loan advice from their dads, in first campaign from CHE Proximity

Aussie has launched its first campaign from its new creative agency CHE Proximity.

The campaign addresses the tradition of people receiving unsolicited and often inaccurate advice about their home loans from anyone and everyone.

The three launch films come from the perspective of a home buyer getting advice from their dad, hair dresser and tailor, instead of the people who actually know about home loans.