Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Marketing managers need to start holding their PR agency accountable

7 years ago 8

No, Adele: Denial and obfuscation is not PR 101

7 years ago

Obsess over your brand conviction, not brand purpose

7 years ago 11

Plastic promises are promoting branding blues

7 years ago 1

How does Google's new podcast strategy work?

7 years ago 2

Aldi's lemon on a pear ad is more than just a catchy earworm

7 years ago 14

We're like, collaborating, right?

7 years ago

Stop spending money on retention and start focussing on acquisition

7 years ago 8

What does a planning manager actually do?

7 years ago 6

Data privacy is a short-term distraction from the bigger problem of short-termism

7 years ago

My new life as a product owner... of a baby

7 years ago 5

Influencer marketing is just marketing

7 years ago 4

Propaganda reality check: The 'AI' phone call and Google Duplex mania

7 years ago 8

Mumbrellacast: Seven beats Harrison (again), ADMA boss exits, Budget, Ralph van Dijk's audio pearls of wisdom

7 years ago 6

Considering the creative buyout

7 years ago

Loyalty schemes have nothing to do with true loyalty

7 years ago 3

What modern marketers can learn from JWT's long lost 1974 strategic planning bible

7 years ago 11

Hollywood’s stupidest franchise is one marketers should take seriously

7 years ago 3

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