We’re like, collaborating, right?
Stephan Argent argues that despite what adlanders might secretly think, collaboration is not simply an excuse to drag people into meetings.
Is it just me, or is the word “collaboration” being as overused as the word “like”? Or am I like wrong here…?
Like, I’m not sure.
Marketers often tell us they’re a “collaborative” organisation or they’re a “collaborative” team. Agencies tell us they’re “collaborative” working with other agencies. But when it comes down to it, I’m not sure either marketers or agencies really understand what being “collaborative” really means or how to apply the term to their respective activities.
