Data privacy is a short-term distraction from the bigger problem of short-termism
As marketers continue to distract themselves with data privacy and a sprinkling of GDPR, Rob Farmer argues the real problem is staring us in our face: short-termism.
Facebook Snr has been in front of the masters and agreed to rein it in. But reining what in, and to where, was not necessarily grasped by some of the Montys and Pythons in the chamber.
Disrupted Media has feigned outrage, while frenziedly developing ad break addressability, and continuing to spend on social platforms. Big consultants have kept their heads down, “just because we can doesn’t mean we should” isn’t really their thing. Marketing has embraced a new acronym, GDPR, lavishing it with conferences and eDM headers.
GDPR is the new name of the marketing game
