Badjar Ogilvy still in running to retain Myer creative account

Myer websiteBadjar Ogilvy still has a chance at retaining the Myer creative account with the retail giant revealing it has reduced its shortlist for the account down to it and the Clemenger Group.

The company put its advertising services out to tender in August 2013 despite Badjar Ogilvy being due to have a further two years on the account.

At the time a Myer spokeswoman said: “We have made changes to the way our marketing is done and we thought it timely to review this. Badjar has been invited to be part of the process.”

It’s understood M&C Saatchi and CumminsRoss had been involved in the pitch process until the latest shortlisting.

To win the Myer business, Badjar Ogilvy or Clemenger will have to be willing to set up a bespoke agency located at the retailer’s offices

The company says a final decision will be revealed next year.



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