Badjar Ogilvy still in running to retain Myer creative account

December 9, 2013 1:08

Badjar Ogilvy still has a chance at retaining the Myer creative account with the retail giant revealing it has reduced its shortlist for the account down to it and the Clemenger Group.

The company put its advertising services out to tender in August 2013 despite Badjar Ogilvy being due to have a further two years on the account.

At the time a Myer spokeswoman said: “We have made changes to the way our marketing is done and we thought it timely to review this. Badjar has been invited to be part of the process.”

It’s understood M&C Saatchi and CumminsRoss had been involved in the pitch process until the latest shortlisting.

To win the Myer business, Badjar Ogilvy or Clemenger will have to be willing to set up a bespoke agency located at the retailer’s offices

The company says a final decision will be revealed next year.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

topics Badjar Ogilvy Clemenger Group creative account Myer

Comments: 9

AJ 9 Dec 13

Judging by the big moves that have been happening I’d say Clems better start preparing their employees to move over to Docklands.

The Accountant 9 Dec 13

Not all accounts are ones that you want to win.

Paste 10 Dec 13

The cost-cutting and cheese-paring to meet Myer’s numbers make me wonder how Badjar can trim any further to keep the account, or why they want it in the first place. Want this model? Can’t have him, just too expensive. This location? Too costly.

To be frank, the creative heart and soul left the unit long ago. You’ve now got people who try hard but have basically given up, which is what happens when you think you’ll be out of a job in the new year.

Cleminger, welcome to Docklands. Tread gently on the shattered bodies of those who went before.

There is more to the story 10 Dec 13

Lots of guessing going on here. Maybe it is a case that no one dropped their pants so the outcome was not what Myer wanted

poor form 10 Dec 13

So, less than 12 months ago, Myer pitched their business and, having evaluated the marketplace, appointed Ogilvy. They have now done it all over again, wasted an incredible amount of their own time and money, along with placing incredible strain on their incumbent and other participating agencies. For what? Have a long hard look at yourselves….

Over and out 10 Dec 13

So, big client wants to save money. Calls pitch. Incumbent forced to drop pants further whilst other agencies with no chance of winning spend vast sums on pitching. Client happy with revised figures. Awards business to the incumbent. Again. Tell me this isn’t happening.

Cinder in snow 10 Dec 13

Sounds like a classic case of an incumbent without a ‘hope in hell’, yet left in play to provide procurement leverage for that final twist of the testicles. And agencies need to be careful what they wish for. These retail behemoths with 40 or 50 people working exclusively for one client – tied up on business and with minimal profit or upside for the victorious. Excruciating and expensive for all concerned. Maybe Myer should focus on their core service and retail experience before dicking with the marketing. #windowdressing

Classic 10 Dec 13

he he – its called Badjar.

LOL 10 Dec 13

Never has there been a more accurate turn of phrase than ‘final twist of the testicles’.

Badjar Ogilvy still in running to retain Myer creative account

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