Bellamy Hayden, Universal McCann and PHD have most to smile about at MFA Awards
The glory was evenly spread at last night’s Media Federation Awards with Bellamy Hayden winning the grand prix, Universal McCann the only agency to win three trophies and PHD winning its first major awards since rebranding from Total.
Bellamy Hayden’s grand prix win was for GSK’s Sensodyne, which was a “Chill Test” shopping centre campaign inviting consumers to test their sensitivity when drinking a glass of cold water.
The winners:
- Automotive – Initiative for Checking The Diary – Hyundai Tucson, Hyundai Motor Corp.
- Beverages – ZenithOptimedia for Tooheys Extra Dry: TED696 Project, Lion Nathan
- Clothing/Cosmetics & Retail – Razor for Creating New Content Platforms for Nike Football, Nike
- IT & Consumer Durables – Ikon Communication for THE TOMBRAIDER CHALLENGE, Atari Australia
- Media/Entertainment/Travel & Leisure – OMD, Melbourne for ABC For Kids – Star Reviewers,Roadshow Entertainment
- Finance/Insurance/Government/Corporate & Real Estate– Ikon Communications & GoodbySilverstein & Partners for Comes With Music, Commonwealth Bank of Australia
- Food & Grocery – Bellamy Hayden for Sensodyne: The Chill Test, GlaxoSmithKline
- Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane – Mindshare Australia for Making A Difference In Both Local And Global Communities, One Foundation
- Best Use of A Small Budget – ZenithOptimedia for Tooheys Extra Dry: TED696 Project, Lion Nathan
- Best One-Off Media Innovation – PHD for Snack Sized Donations, The Smith Family
- Best Use of Strategic Insight – PHD for Snack Sized Donations, The Smith Family
- Best Long Term Evolving Campaign – Universal McCann for Magnum – Play It Again Sam, Unilever Australia
- Best Strategic Launch Campaign – Universal McCann for Youi Launch, Youi
- Best Integrated Media Campaign – Universal McCann & Octagon for Rexona Men Sport: Who Is Australia’s Greatest Athlete? Unilever Australia
- Partnership Award – KahDo Urban Communication for Vodafone Business Ambassador Program, Vodafone
Sam Geer from MediaCom took out the NGeN Award with his entry titled ‘Friends Saving Friends’ in response to a brief from The Australian Red Cross Blood Service.
Dr Mumbo:
Who’s this clown? It’s Gary Hardwick
Bellamy Hayden’s predictable success
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Initiative
media agencies
Mediacom
MFA
Mindshare
OMD
PHD
Razor
Universal McCann
Vodafone
Zenith Optimedia
