Ben Shepherd departs PwC’s CMO advisory group

Ben Shepherd, director of PwC’s CMO Advisory, has left the consulting firm, Mumbrella can reveal.

Shepherd, formerly OMD’s head of strategy and innovation, was one of the wave of PwC’s high profile hires as the consulting firm moved into the CMO advisory and marketing space in 2017.

Shepherd joined PwC in 2017 after three years with OMD

Justin Papps, head of PwC’s CMO Advisory, told Mumbrella: “We thank Ben for his contribution to PwC and wish him all the best in his new role.

“We will continue to invest in our CMO Advisory practice and specifically our media advisory team – working with advertisers, publishers and agencies to maximise the return on media and make the most of the dynamic changes in the market.”

Formerly the commercial director of Sound Alliance, Shepherd joined OMD in 2014 as head of digital before later assuming the strategy and innovation role.

Shepherd’s appointment to the consulting firm was part of the PwC’s building of its CMO advisory practice which followed former adman and TV executive Russel Howcroft as chief creative officer in 2016.

The following year, PwC also invested in creative agency Thinkerbell, which had been founded a few months earlier by former Cummins & Partners global chief strategy director Adam Ferrier and joint ECDs Jim Ingram and Ben Couzens.


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