Big Red’s Ted Horton to speak at Mumbrella MSIX

Ted Horton, one of Australia’s most respected advertising executives, has been confirmed to speak at Mumbrella MSIX.

Horton on stage at Mumbrella360 with Tim Burrowes

Horton, who leads Big Red with its client list that includes Coles, Renault and BHP among many others, will discuss some of the most effective techniques neuroscience has taught him over his 20 years in neuro-testing advertising.

The last time Horton appeared on stage at a Mumbrella event was Mumbrella360 in 2015, taking part in an on-stage interview with Mumbrella’s founder and content director, Tim Burrowes.

Brent Coker, online consumer psychologist at the University of Melbourne, has also been confirmed to speak on the science of viral marketing. Coker authored the study, ‘The Freedom to Surf’, which went viral. Since then, he has been researching why things go viral and what causes people to share.

In his session, Coker will cover the myth of controversy, how to use emotions the right way, the psychology of word-of-mouth and how to grab and keep attention.

Mumbrella MSIX, curated by industry leader Adam Ferrier, takes place on November 9 at the Powerhouse Museum. Tickets are on sale now.


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