BMF’s Pia Chaudhuri heads to Denmark to join The Lego Agency
BMF executive creative director Pia Chaudhuri is joining Lego’s in-house agency in Denmark as global creative lead for play inclusion, Mumbrella can reveal.
The Lego Agency has been headed up by Australian expat Nicole Taylor since early 2022 and is understood to have a headcount upwards of 400.

AWESOME! Good luck Pia. Go smash it.
So good seeing Australian talent look after Australian talent on the world stage