Brand Shop gets DownToBis with YouTube channel
Sydney-based ad agency The Brand Shop has created a YouTube channel with weekly presentations for clients and staff on industry topics.
The subjects covered in the weekly DownToBis include areas like marketing in a recession, search, technology developments and crowdsourcing.
The project is the work of the agency’s Jeff Cooper and Ashton Bishop.
Cooper, business innovations planner at the agency, told Mumbrella: “We realise we’ve got a long way to go with this, but we’re talking about it now because we’d like some feedback from the industry.
“It started off as an internal thing. But after we were talking to a client about a topic that we’d already covered, we pointed her to the webisode and she found it useful.
“Our aim is to keep our viewers up to speed, with speed, on marketing strategy and powerful thinking. It’s done without a budget but we welcome suggestions for improvement and want to know what people would like to see.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Jeff and Ashton How about a guest Media execution/example and rationale…like in program branded content see http://www.countrymatters.com.au and click on past shows
Graham
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While they’re not going to win any prizes for the production, I’m pleasantly surprised by an ad agency talking about stuff like search and tech – ad agencies I’ve worked with have no idea about either.
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“Osteritches” !!
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Yes, YouTube has become one of the most important components in modern online marketing. Every company should use YouTube in some form in their marketing mix.
http://twitter.com/KrisOlin
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is this news?
thoughts like “So what” pop into my head.
I’m not sure this is worthy of reporting.
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@KrisOlin Woo, Twitter spam! I can’t tell if your profile is satire or real?
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Hi Scott,
Thanks for your comment. I subscribe to a fair few Australian YouTube channels but I don’t think I’ve yet come across an Aussie agency that’s putting up weekly content. But if there is, let me know because I’d be keen to add it to my list.
Cheers,
Tim – Mumbrella
Tribal Insights might be worth a follow Tim, they have been updating quite a bit lately. But it is mainly excerpts from TV stuff they are doing. Good luck to the boys, I tried my hand at vlogging for awhile but it is alot harder than it looks and you struggle to get a solid audience.
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@Scott Kilmartin I guess it being ‘news’ depend on how much you know about the topic… I watched a couple off their channel and yes some were common knowledge for me… but other had new information…
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Thanks for that tip, Julian. That’s a great recommendation.
Cheers,
Tim – Mumbrella
No worries, I just went through your subs and have been adding some I missed as well. 😉
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I agree nothing new but to their credit at least they’re sharing their work ,content and knowledge, something that shouldn’t be knocked.
https://www.youtube.com/user/BullseyeDigital
http://www.slideshare.net/jaso.....g-bullseye
http://www.slideshare.net/KevinFerry
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I quite like this. Good that they’re sharing ideas with others. Production values aren’t up to much but the thinking’s pretty good.
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An interesting and realistic looks at what is happening to consumers who find themselves in this recession.
Great job!
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great bite sized pieces of easily digestible content!
everyone needs a bit of cobweb dusting especially in these times. i’ll put some of your tips to work in my sales approach for sure. nice one Jeff and Ash. cheers!
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Who would have thought you could put a link to your site in the first 190 characters of your video description……..oooopppppsssss not them!
Maybe they should consider optimising their Youtube videos to appear in search and drive traffic to their site, they might be more useful then!
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I agree Craig.
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@Bradley Davis – Thanks Bradley – Great tip!
– DOWNtoBIS
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Love your comment Clayton! Good work guys.. keep the twitter tipz rollin out too tbh xx
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@ DOWNtoBIS (Jeff) – Anytime. Don’t forget to tag your url for each video so you know what video delivers traffic!
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Great initiative from the boys.
At a time where some organistations are looking to attach a fee to every recommendation or observation they send out into the world, DOWNtoBis seems a practical and insightful source of genuine and helpful advice for all of those people scratching their heads on how to tackle the current market.
Well done to Ash and Jeff !
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I agree with previous comments, if you have video content, you should definitely have a YouTube channel, and congrats to Ash and Jeff.
BUT, businesses should also implement streaming video on their own website as a supplemental SEO strategy. Achieving a Google result for a video on your own site is a damn site easier than competing with other YouTube users/channels for results, but it seems not many people are optimising video content (either at all or correctly).
Google “Use video on your website to help with your Search Engine Optimisation” or simply “videos seo”.
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