Brand Shop gets DownToBis with YouTube channel

Sydney-based ad agency The Brand Shop has created a YouTube channel with weekly presentations for clients and staff  on industry topics.  

The subjects covered in the weekly DownToBis include areas like marketing in a recession, search, technology developments and crowdsourcing.

The project is the work of the agency’s Jeff Cooper and Ashton Bishop.

Cooper, business innovations planner at the agency,  told Mumbrella: “We realise we’ve got a long way to go with this, but we’re talking about it now because we’d like some feedback from the industry.

“It started off as an internal thing. But after we were talking to a client about a topic that we’d already covered, we pointed her to the webisode and she found it useful.

“Our aim is  to keep our viewers up to speed, with speed, on marketing strategy and powerful thinking. It’s done without a budget but we welcome suggestions for improvement and want to know what people would like to see.”


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