Brother & Co and Tribal NZ reveal new brand identity and website for Maven Dental

Brisbane-based Brother & Co has revealed the refreshed brand identity for dentistry network, Maven Dental.

The agency was tasked with developing a new strategic brand positioning in response to changing patient needs.

Brother & Co highlighted the brand’s belief in ‘wellness’

The new branding highlights Maven’s ‘wellness approach’ to dentistry and its belief that it can add value to patient lives outside of their oral health, according to a statement.

Maven Dental head of marketing, Leeann Ellison, said: “The new brand positioning came out of a need for greater differentiation in the highly fragmented and competitive Australian dental market. We tasked Brother to find a positioning that was genuinely true to our purpose, brand experience and of course, compelling to all of our patients.”

Kurt Viertel, co-founder and managing director of Brother & Co, added: “Consumers are constantly evaluating value in the dental sector. Maven’s in-depth approach to delivering clinical excellence does more for patients. The clinicians at Maven assist patients in feeling healthier, happier and more confident which is what inspired the new brand positioning.”

Tribal NZ, part of the DDB Group, was tasked with redeveloping Maven’s website. The new site is also backed with updated search, marketing, lead generation and performance optimisation tools.

Tribal New Zealand managing partner, Liz Knox, commented: “We have thoroughly enjoyed working with the trans-Tasman Abano team. Their desire to push the boundaries has resulted in a uniquely identifiable experience that will serve the business for years to come.”

Tribal NZ was tasked with refreshing the brand’s website

At the end of last year, Brother & Co created a pro-bono tourism campaign for the Scenic Rim region in Queensland, after bushfires that affected just 1% of the region caused a significant amount of accomodation and experience booking cancellations.


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