BWS appoints Frank as public relations agency of record

July 30, 2019 8:30

Frank has been awarded the public relations account for Woolworths Limited’s bottle shop brand BWS, following a competitive pitch process which took place in May.

The incumbent agency is WPP-owned PPR, which also services the Woolworths account.

BWS has appointed Frank to its public relations account

Under its new remit, Frank will also be responsible for influencer strategy. The agency will be working alongside creative agency M&C Saatchi and media agency Woolworths @ DAN to position BWS as ‘Australia’s most convenient bottle shop’.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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