Dr Mumbo

Chocolate fights over women

Snickers has ruffled a few feathers with its ‘you’re not you when you’re hungry’ campaign ‘candid-camera’ style experiment which saw actors posing as construction workers heckling women passing by a building site in central Melbourne.

The twist?  Instead of the usual stereotypical comments, they shouted out empowering compliments including: “You want to hear a dirty word? Gender bias”.

But, far from causing global peace it’s stirred something of a hornet’s nest. Are Snickers saying the tradies are acting nice because they’re no longer hungry, or because they are hungry and it’s out of character for them?

Cadbury’s Boost Nuts has stepped in to make sure no women misunderstand where that particular confectionary sits on the misogyny ladder. chosen to align itself firmly against sexism with this tactical ad the brand shared on it’s Facebook page…

Screen Shot 2014-03-31 at 12.10.51 PMAh, nuts jokes…



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