F.Y.I.

Call for ADMA Awards 2013 judges

The industry body ADMA has issued its annual call for awards judges.

The announcement:

The Association for Data-driven Marketing and Advertising (ADMA) is now calling for judges for the 35th annual national ADMA Awards.

The ADMA Awards recognise and celebrate creative and effective excellence in Australian marketing and advertising.

ADMA is looking for high-calibre marketing and advertising professionals with a broad spectrum of industry experience including creative, strategy, account management, digital, data, analytics, clients and other specialisations.

Deadline to nominate a judge is Tuesday 30 April. If you know someone who would like to be considered for the judging panel, nominate them at www.admaawards.com.au

“Judges should balance experience and knowledge with respect for the entries,” said ADMA CEO Jodie Sangster. “We’re looking for industry experts who are leaders in their field.”

Judging will take place from Monday 26 August.

“Judging can be both rewarding and inspiring as you get to review the best effective and creative campaigns in Australia. Being a judge helps develop a critical eye on the industry and how we are doing,” added Ms Sangster.

Two new awards organised for 2013

There are two judging panels: one focuses on judging creativity in campaigns while the other judges effectiveness.

In addition, there are Pinnacle Awards that are judged with their own set of criteria: The Lester Wunderman Effectiveness Award, the David Ogilvy Creative Award, the ADMA Grand Prix and the Agency of the Year.

2013 will see the introduction of two new media awards – Best Use of Search and Best Use of Performance Media.

Finalists will be announced in September and winners at the ADMA Awards gala evening in Sydney on Friday 1 November at The Star in Pyrmont.

Source: ADMA press release

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