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Cannes Grand Prix-winning director Tov Belling to direct Bosch ad

The director behind Leo Burnett Melbourne’s Cannes grand prix-winning commercial for Scope has been hired to shoot a new TV ad for Bosch.

Tov Belling, a cinematographer turned director at production company The Pound, is to direct the first campaign for Bosch since The Sphere Agency replaced DDB Melbourne on the account last month.

The Sphere Agency has a brief to promote Bosch’s ‘Green’ power tools range in Australia and New Zealand.

Belling won one of two Australian grand prixs at Cannes for Scope, which also won a gold lion.

Shooting for the commercial is to begin on Wednesday.

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