CareerOne pays tribute to Beethoven in first work from Hardhat
Hardhat has released its first campaign for the job application site CareerOne.
The campaign features lyrics sung to the tune of Beethoven’s Symphony No. 5.
One of the 30-second spots sees a man waiting on a bus, who then gets a notification on his phone that a job match has been found. The man celebrates, only to be met with disapproving stares from the other bus passengers. Non-diagetic audio plays over the spot of people singing about CareerOne, to the tune of Beethoven’s Symphony No. 5.