CareerOne pays tribute to Beethoven in first work from Hardhat
Hardhat has released its first campaign for the job application site CareerOne.
The campaign features lyrics sung to the tune of Beethoven’s Symphony No. 5.
One of the 30-second spots sees a man waiting on a bus, who then gets a notification on his phone that a job match has been found. The man celebrates, only to be met with disapproving stares from the other bus passengers. Non-diagetic audio plays over the spot of people singing about CareerOne, to the tune of Beethoven’s Symphony No. 5.
Glenn Dalton, executive creative director at Hardhat, said: “More than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job.”
Garen Azoyan, executive chairman of CareerOne, added: ‘We’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career.”
The campaign is on TV, out-of-home, and radio.
Hardhat’s recent work includes campaigns for Superhero and Dare Iced Coffee.
Credits:
Client: CareerOne
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer
Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson
Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh
Sound Engineer: Paul Le Couteur
Executive Creative Producer: Karla Henwood
Producer: Alice Vanderwey
Photographer: Craig MacLean – @shot.by.mac
