Hardhat has released its first campaign for the job application site CareerOne.
The campaign features lyrics sung to the tune of Beethoven’s Symphony No. 5.
One of the 30-second spots sees a man waiting on a bus, who then gets a notification on his phone that a job match has been found. The man celebrates, only to be met with disapproving stares from the other bus passengers. Non-diagetic audio plays over the spot of people singing about CareerOne, to the tune of Beethoven’s Symphony No. 5.
Glenn Dalton, executive creative director at Hardhat, said: “More than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job.”
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Garen Azoyan, executive chairman of CareerOne, added: ‘We’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career.”
The campaign is on TV, out-of-home, and radio.
Hardhat’s recent work includes campaigns for Superhero and Dare Iced Coffee.
Credits:
Client: CareerOne
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer
Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson
Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh
Sound Engineer: Paul Le Couteur
Executive Creative Producer: Karla Henwood
Producer: Alice Vanderwey
Photographer: Craig MacLean – @shot.by.mac