WPP AUNZ’s Rose Herceg says brands need to be clear or ‘shut-up’ amid latest COVID flare-up

July 19, 2021 4:27

With millions of Australians now in lockdown, and the ongoing controversy over the vaccine rollout and promotion, consumers are increasingly scared and confused.

In the middle of this, brands and marketers have to find their way and not go dark, and completely drop their communications and messaging, according to the head of strategy for agency group WPP AUNZ.

WPP’s chief strategy officer, Rose Herceg reveals what brands need to do in order to survive amid the pandemic

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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