Character and Distinction adds four new clients and reveals rebrand

PR agency Character and Distinction has added four new clients to its roster, including technology brands Culture Amp, Tali and Milkshake.

The agency also won a competitive pitch for the City of Melbourne’s annual innovation festival Melbourne Knowledge Week, which will be the third consecutive year the agency will take on the event.

Character and Distinction’s new brand

The agency started out as Kate Dinon PR and rebranded to Character in 2017 to better reflect its approach to PR.

The agency is now known as Character and Distinction, following a recent rebrand by creative agency Best Friends Forever and featuring the artwork of Miranda Skoczek. Character and Distinction plans to commission an artist every two years to create a work for the brand that will be applied across all brand assets.

Founder and managing director Dinion said the new developments mark another year of growth for the agency.

“We can genuinely say we absolutely love what we do, and we love our clients; what unites them is big ambition, humility, and inspirational founders and chief executives who foster a values-led culture. Culture Amp, Tali and Milkshake all exemplify these characteristics,” Dinion said.

“The move to Character and Distinction signals the next stage of our growth as a business and as a brand, and much better reflects our team and our culture.”


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