CHEP looks to grow media capability with new chief media officer
CHEP Network has appointed Spark Foundry’s national head of strategy, Anna Cherry, as its chief media officer.
In her new role, Cherry will oversee the growth of the agency’s media capability. She will also join CHEP’s executive leadership team.
Anna Cherry
Throughout her career, Cherry has worked with clients including ANZ Bank, Carlton & United Breweries, Australian Federal Government, Toyota and Westpac Group.
Cherry said: “The opportunity to play a role in further strengthening the CHEP Media brand within an agency that works at the nexus of media, creative, data and technology is tremendously exciting.
“To do that alongside incredible leaders and good humans who are ruthlessly focused on effectiveness and well crafted execution is a privilege.”
CHEP Network CEO, Lee Leggett, said, “It’s always a privilege to be able to attract people of Anna’s calibre into our business.
“She’s incredibly talented, well respected by her clients and peers and importantly, she’s a great person. We’re looking forward to seeing the impact she has on our people, product and clients.”
Last month, CHEP appointed Hamish Stewart to the newly created role of national executive creative director, experience, while Paul Meates has returned to Australia as the agency’s ECD.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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