Coles 360 bolsters OOH and in-store radio channels ahead of 2024
Coles 360 has partnered with out-of-home ad tech provider Broadsign to enhance its front of store digital screens, at the same time renewing its Coles Radio agreement with NOVA Entertainment.
Paul Brooks, general manager of the Coles Group retail media business said: “We’re determined to provide unique, impactful, and measurable omni-channel media solutions and these partnerships allow us to do just that.”
Ben Allman, head of sales, Broadsign ANZ and Paul Brooks, general manager, Coles 360
are you talking about the “sound” we hear in Coles stores centres,, or are you talking about a radio Chanel we can tune into on our radios,, because the – whatever gets played over our heads in shopping centre is dreadful – its just “noise” we cannot understand any words at all, its just annoying noise that makes it hard for us to hear what people are saying to us as we sit for a coffee etc, ,, we need peaceful shopping, some gentle soft music is okay,, but NOT people yelling what they call a “song” — thats just horrible noise ,,,
The grubs will continue to spend, yet refuse to pass on any savings while taking in record profits. Hopefully consumers don’t fall for the smoke and mirrors, or the increasingly poor quality, inflated price groceries.