Coopers places big beer cans across Australia with AR campaign
Coopers is celebrating its status as the last locally owned and operated big-beer brand in Australia with a new campaign via Special Australia.
The ‘Local, Everywhere’ campaign established Coopers as the local beer of Australia. “Although Coopers may be born in Adelaide, it’s raised by locals all over Australia, making Coopers truly Local Everywhere,” the company notes.
An AR campaign will allow beer-lovers to insert a big can of Coopers in their locale. The Big Ales app has a map showcasing 1,200 Big Ale locations, allowing you to find the nearest Big Ale to you, and — much like Pokemon Snap –hold your phone up while panning it around to look for the can. There will be giveaways, as well as a series of bar-shouts across the country within the next month.
Ryan Fitzgerald, executive creative director, said: “In Local Everywhere we got a platform that lets us celebrate the genuine connection that Coopers has established with drinkers right around the country off the back of 162 years of brewing exceptional beers. The Big Ales is our playful way of thanking Coopers drinkers, everywhere—leaning into something quintessentially Australian at a scale like never before.”
The augmented reality element will “break new ground”, according to Coopers.
“The enabling of a geospatial AR experience, with dynamically occluding AR ‘Beer Cans’ in over a thousand locations nationwide will be an Australian first, demonstrating the brand’s ambition across the country.”
Credits
CLIENT –
Client: Coopers Brewery
General Manager – Michael Shearer
National Marketing Manager – Kate Dowd
National Campaign Manager – Amy March
Social & Digital Manager – Aaron Child
Social Media Coordinator – Grace Swift
Category, Insights & Innovation Manager – Duncan Ashcroft
CREATIVE + PR AGENCY –
Agency: Special Australia
Partner/CEO: Lindsey Evans
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Bec Stambanis
Executive Creative Director: Ryan Fitzgerald
Creative Directors: Adam Ferrie & Peter Cvetkovski
Creative Technologist: Laurent Marcus
Managing Director, Special PR: Alex Bryant
Creative Strategist: Kate Wilkinson
Media and Communications Director: Georgia Thomas
Junior Strategist: Ollie Immurs
Team Lead: Georgia Newton
Business Director: Marnie Dunn
Business Manager: Ayesha Kithulegoda
Head of Film & Content Production: Sophie Simmons
Lead Producer: Charlotte Wren
Senior Integrated Producer: Glen Mcleod
Director, Digital: James Simmons
Digital Producer: Gigi Song
Design Director: Dan Jones
Head of Stills production: Nick Lilley
Studio: Jen Bailey & John Rivera
MEDIA –
Agency: KWPX
Executive Director of Media: Natalie Morley
Senior Media Manager: Maddy Papilion
Digital Media Director: Luc Thomas
Digital Media Director: Oliver Whelan
Media Executive: Sarah Aboulhosn
Media Executive: Lucy Byrne
PRODUCTION –
Augmented Reality Experience & Live Action Production: T&DA (Technology & Design Agency) –
Executive Director: Tyrone Estephan
Producer: Caroline MacLeod
Creative Director: Ray Leung
Technical Artist: Sean Simon
Creative Technologist: Rhys Turner
Cinematographer: James Anderson
POST PRODUCTION –
Post Production: ALT VFX
Editor: Jon Holmes
Photographer: Jack Rocklife
Sound House: Gusto Studios
Producer: Brigid Giles-Webb
Sound Engineer: Colin Simkins
Music Editor: Cameron Giles-Webb
Composer: Vincent Pedulla
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