With Collective promotes Adam Parsons to GM
Dentsu Aegis’ With Collective has appointed Adam Parsons to the newly created role of general manager with Josh Sandford to replace Parsons in the role of client service director.
Josh Sandford (L) and Adam Parsons (R)
Parsons joined the agency as account director in 2014, and was appointed to client services director a year later.
Prior to With Collective, Parsons worked at M&C Saatchi as an account manager and director as well at Tullo Marshall Warren.
Justin Hind, CEO and co-founder of With Collective said Parsons has been an “integral part” of the senior leadership team for several years.
“This promotion recognises his success and leadership,” he said.
Parsons said he looked forward to the “new chapter” for the agency and team.
Sandford, who has held the position of business director at With Collective for the past year, will replace Parsons in the role of client service director.
For the past year, Sandford has worked across the agency’s leading clients Optus, Virgin Mobile and Pfizer.
Sandford said of his appointment: “I couldn’t be more proud to take on this role on behalf of With. There’s so much to love about this agency and things are only getting better.”
Hind described Sandford as “a rare mix of suit and strategist”.
“He’s a classic diagonal thinker that in addition to delivering great work to his clients, he also is a critical thinker with an unrivalled ability to think laterally in terms of customer, data and experience.”
“We couldn’t be more delighted with Josh and Adam helping drive the agency’s focus into 2017,” he said.
The promotions follow Dentsu Aegis Network’s acquisition of With Collective in September, the appointments of Will Winter-Irving and Pat Anderson, Dan Bolton and Barnaby Packham, and the launch of its content production division in December.
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