Contagious Agency launches consumer advocate site
Contagious Agency has launched a new consumer advocate site for clients wishing to increase ROI through digital word of mouth campaigns.
The announcement:
July 28, 2011 –
Contagious Agency launch their new consumer advocate site www.contagiousnetwork.com.au today. Complete with a proprietary facebook tracking tool, the new site will increase ROI for clients who wish to undertake digital word of mouth campaigns.
The Contagious Network first launched in 2008 as a platform to recruit brand advocates for word of mouth campaigns and due to strong demand from clients the website has been overhauled including a CRM system & facebook tracking tool.
Managing Director Nick Law says: “We are very focussed on generating ROI for our clients which is why we’ve invested in building an entire CRM system that will allow us to more effectively manage brand advocate teams as-well as increase our reporting capabilities.”
The new site will enable Contagious to track those golden recommendations in private areas within facebook.
Strategic Director Zoë Boalch said: “What’s different about our proprietary tool is that it can actually pull information from private areas in facebook providing an opportunity for our clients to directly read and see how our consumer team are advocating their brand. Our upper hand is that we have a network of consumers who are happy to ‘opt in’ and allow us to track these private areas which ultimately provides our clients with more sophisticated results.
Contagious also launch their new blog ‘fever’ today including a monthly newsletter. Fever will provide the latest international & local research, work & opinion on advocacy, word of mouth & social each month.
Source: Contagious Agency press release
