Content that connects: How to how to maximise your brand’s impact on consumers
What do veggie gardens and electric buses have in common? They're both in greater demand than ever before, if you look at Getty Images’ search data over the past year.
Join Getty Images’ Head of Creative Insights for Getty Images and iStock for a webinar that will take a deep-dive into what it takes to truly connect with Australian consumers in the wake of COVID-19.
Even if Australia hasn’t been as affected as other countries by the pandemic, Australian consumers are adapting to a new way of life and a shifting set of attitudes towards an eclectic range of topics.
Some of the changes in consumer priorities are more obvious than others, such as an increase in use of technology and a shift in its role in our lives, both personal and professional. Others represent the continuation of concerns that were around before COVID-19, which have only heightened during the pandemic – like rising expectations that brands will commit to sustainability in their practices, and reflect a more authentic representation of customers in their marketing.
The main question is: with so much change in consumer priorities and lifestyles, has the way you and your brand communicate with your customers adapted too? Are you able to ensure your brand delivers an impactful and meaningful message that feels genuinely relevant to consumers in 2021?
Join Getty Images for a deep-dive into how to connect with Australian consumers in the aftermath of COVID-19. Learn how the pandemic is reshaping visual communication, how to plan a visual strategy to maximise your brand’s impact on consumers, and what it takes to cut through the crowded visual landscape in an authentic way.
Kate Rourke, Head of Creative Insights for Getty Images and iStock, Asia Pacific, will take participants on a deep-dive into the Australian consumer in the time of COVID-19, drawing on the latest research from Getty Images’ Visual GPS, developed in partnership with global market research firm YouGov.
Using this data, which builds on Getty Images’ 25 years of experience identifying the key forces that drive and affect human behaviour through imagery, Kate will discuss the latest evidence around consumer’s shifting expectations and the types of imagery consumers are responding most strongly to. She’ll also highlight what the data can tell us about the main areas where brands are falling short by sticking to out-of-date visual communication strategies.
Visual Storytelling in the time of COVID-19: How to maximise your brand’s impact on consumers is a must-see for any marketer wanting guidance on how to leverage these insights to ensure your brand doesn’t miss an opportunity to connect with its key audiences in a more meaningful way. Sign up for free now.