Controversial agency boss Mat Baxter departs Naked
Mat Baxter, CEO of Naked Communications, the agency behind the girl-in-the-jacket controversy, has quit the firm.
The announcement came in a brief press release from Naked.
Baxter was one of the agency’s founders when it launched in Australia a little over four years ago. The other two – Adam Ferrier and Mike Wilson – remain at the helm. The announcement stated:
“Mat Baxter will be leaving Naked Communications today to pursue other new business opportunities. Adam Ferrier and Mike Wilson will continue to lead the company and will be considering the optimum management structure for the business moving forwards.”
Did he really quit or is he just deceiving us again?!
That’s a surprise.
I’m sure the row was just about over, so I don’t reckon he was pushed.
But if he just fancies moving on for a change, then it’s bad timing – everyone is bound to speculate.
Odd.
The CEO moves on but Witchery is still left with the poisoned chalice of journos scorned.
I think now is a good time for those in Witchery marketing to be writing a very sincere letter of apology to the journalists named in the ad. And point the bone at Baxter, I’m sure he’ll enjoy the notoriety.
Any word on how many witchery jackets have been sold?
Baxter departs over Witchery campaign?
Seems like a very long bow to draw I’m afraid.
i’m with Tony..have Witchery sold stuff?
Hi Tony/ Martyn,
The men’s range the campaign was around has not launched yet, so it’s too early to say.
Cheers,
Tim – Mumbrella
Hang on, I think Mat left his jacket on the back of his chair. Should we make a video of it for the next campaign?
So intelligent people read this blog then!