If readers were wondering about that noise they just heard in the distance, Dr Mumbo has the explanation: It was his irony meter exploding.
The overload came after industry body ADMA sent out the following marketing email.
Leaving aside that these days, most people understand unicorns to be billion-dollar startups, Dr Mumbo suspects that the word they wanted was “who”, not “how”.
Dr Mumbo would be happy to tell his readers more about the course in question, but unfortunately the message links to what appears to be a random article on the ADMA website about “customer-centricity and digital transformation”.
If only there was some sort of organisation they could write to that specialised in direct marketing…