Copywriters wanted. Urgent. Really urgent.

If readers were wondering about that noise they just heard in the distance, Dr Mumbo has the explanation: It was his irony meter exploding.

The overload came after industry body ADMA sent out the following marketing email.

Leaving aside that these days, most people understand unicorns to be billion-dollar startups, Dr Mumbo suspects that the word they wanted was “who”, not “how”.

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