Danny Bass confirmed as Dentsu Media boss

Dentsu International has confirmed the appointment of Danny Bass as its new Dentsu Media CEO in Australia and New Zealand, leading its three brands, Carat, iProspect, and DentsuX.

Bass left Snap this year after nine months, telling media he was stepping away to focus on his Berry Hill retreat. Bass previously led IPG Mediabrands locally, as well as holding the chief investment officer role at GroupM, and helping News Corp establish its digital presence in Australia. He replaces Sue Squillace, who was revealed to be leaving the group last month.

Angela Tangas, local Dentsu CEO said: “Modern media has never been more important as a powerful driver of business growth for brands. Its effectiveness is unlocked through horizontal creativity that when combined with data and technology, breeds new dimensions of sustainable performance for brands.

“We have come a long way over the last few years, delivering good organic year-on-year growth. But now is the time to accelerate, to bring bigger ideas, better outcomes, and create never before value for our clients every day.

With a new national leads across its three avenues within the last year, in Kirsty Muddle at Dentsu Creative, John Riccio at Merkle, and now Bass at Dentsu Media, all attention will now be on the appointment of Tangas’ successor as group CEO.

Last month Mumbrella looked at where Dentsu may go next in a period of change in the local market.

Tangas continued: “Danny was a natural choice to lead our Media business with a strong values alignment to dentsu, as a force for good in the industry, focussed on client first outcomes, and as an active advocate of workplace equality, diversity, and inclusion. He brings a leadership style influenced by his work in the for-purpose space, supported by his role as Chairman of UnLtd.

“He will be partnering alongside our Dentsu Creative, Merkle and Solutions teams, rounding out our broad leadership expertise and capabilities both in the ANZ market and globally. Combined, this solidifies dentsu’s strength and breadth of offering which is unrivalled in market: a high performing, teaming company, with integration that is real, all underpinned by our belief in Sanpo Yoshi,” said Tangas.


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