DDB’s Creative Index values creativity at $580bn for Australia’s top ASX200 companies

As part of this year’s Rigg Design Prize, DDB has created a live stock index, ranking Australia’s biggest listed companies on what it calls the nation’s greatest resource: creativity.

Speaking to Mumbrella at a pre-screening of the exhibition, executive creative director at DDB Group Melbourne Psembi Kinstan said when the brief was put to the agency, he and his team thought “we need to create or show a metric that all Australians will understand” that shows the true value of creativity.