Dejan Rasic joins Zoo as executive creative director

dejan rasicOne of Australia’s most awarded creatives Dejan Rasic has been made executive creative director of Zoo Advertising following the merger of three boutique agencies in Sydney, Melbourne and Canberra.

Rasic, whose glittering career spans over 18 years, will be based in Sydney and his role will extend across the agency which formed when boutique agencies Brave in Sydney, The Boiler Room in Melbourne and Zoo in Canberra merged to in February.

At the time of the merger Zoo expressed plans to grow the company by at least doubling its staff of around 25 at each office to 50 or 60.

Group CEO Pawl Cubbin in Canberra heads the agency while founding partner Kelly Addis is the CEO in Melbourne, Matt Colebourne is managing director in Melbourne, Clint Hutchinson is managing director in Canberra and Simon Cubbin is managing director in Sydney.

Rasic joins Zoo from 18 Feet and Rising – originally known as Colman Rasic Carrasco, then Colman Rasic – where he was founding partner and executive creative directo. He left in February.

lynx jetDuring his career Rasic has received numerous awards for his work including 14 Lions at Cannes, most notably for the 2005 Lynx Jet campaign he launched as the executive creative director at Lowe Hunt.

Rasic then went on to form Colman Rasic Carrasco with his Lowe Hunt colleagues Ben Colman and Rebecca Carrasco in 2007, which later rebranded as Colman Rasic, and then as 18 Feet and Rising when it merged with the London agency of the same name in October.

Zoo Advertising’s clients include Lynx Jet as well as Pioneer Electronics, Colgate, Heinz, and a host of government departments.

Rasic’s name was quietly addeed to Zoo’s website a few days ago. Rasic told Mumbrella’s sister title Encore that he was unable to comment until an official announcement had been made.


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