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Despairing air con units feature in ad for Daikin

Talking air con units feature in a new campaign by The Works for Daikin.

Bigger isn’t always better from The Works on Vimeo.

The campaign involves of a 30-second TV spot, two 15-second spots, banners, e-DMs and a strong presence on NineMSN.

Damian Pincus, Creative Partner and Founder at The Works said: “To overcome the stress surrounding this purchase decision, we came up with an ad which humorously dramatises what can happen when you make the wrong selection, as Daikin provides the best solution via their Specialist Dealer Network.”

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