Digital media group Komli launch new chinese network
Digital media and technology group, Komli Media has today launched an Australian Chinese Network.
The announcement:
Digital media and technology group, Komli Media, today launches its Australian Chinese Network (ACN), covering the four important areas of News, Property, Social and Search.Komli’s Australian Chinese Network includes the most popular Australian-based Chinese news websites as well as China-based premium websites popular with local Chinese communities.
Advertising options with the Australian Chinese Network include:
Brand display
• Mobile advertising
• eDM
• Social media
• Search
The broad content-categories of the Australian Chinese Network are:
Komli’s Australian Chinese Property Network covering the leading Chinese language Australia and China based property websites. The Property Network reaches Chinese nationals who are interested in investing in property in Australia or migrating to Australia and Chinese nationals who are based here in Australia looking at buying a home or investment property.
Komli’s Chinese Social & Search Network covering the leading Chinese social and search sites and portals, reaching out to Chinese nationals here in Australia and in China.
Komli’s Chinese News, Business, Finance and Travel Network covering the most popular news, business, finance and travel websites in China as well as for Chinese nationals in Australia.
Komli’s International Business Development Director Tasneem Ali said, “We have built a specialised team at Komli focused on engaging with Chinese nationals here in Australia and China. We even have a Weibo expert on staff.”
“Weibo is China’s most popular micro-blogging service. It is equivalent to Twitter but with similar features to Facebook” Ali said that, “It is not impossible to overstate the important of Chinese audiences to most advertisers in Australia”.
“China is our biggest trading partner and is fast closing in on the US to become the world’s largest economy. In China, consumers have an enormous appetite for Western products. Five million Chinese own a Louis Vuitton bag apparently. And locally, China comes third, after the UK and New Zealand, as the most popular birth place for Australian residents born overseas.”
Source: Komli press release
