Digitas Australia appoints Rebecca Zemunik as MD

Connected marketing agency, Digitas Australia has announced the appointment of Rebecca Zemunik as managing director, who is set to begin the role in July.

Zemunik replaces current MD, Ian Gough who is set to return to the UK with his family.

Zemunik arrives from Publicis Sapient after four years with the digital business transformation firm. She was director of client services at SapientRazorfish when the brands were absorbed by Publicis Sapient, where she was then senior director for business development and alliances.  Zemunik’s move means she will be staying within Publicis Groupe.

New Digitas MD, Rebecca Zemunik

Zemunik said: “I’m thrilled to be joining a world-class agency with Digitas Australia. I know first-hand the calibre of people and exceptional work they continually produce. I look forward to working with the team and our clients in the future.”

CEO of Digitas ANZ, Adrian Farouk, added: “Bec is an intuitive operator who understands the importance of connecting clients with the right talent and supporting teams to deliver outstanding business results.

“She joins at a crucial time for our agency. Since our inception eight years ago, we have consistently driven double-digit YOY growth, and we have been fortunate enough to be named Campaign Asia’s Australian Digital Agency of the Year twice in the past three years. We are humbled to have someone with Bec’s talent come on board to chart the next evolution of our growth.”

Throughout her 20 year career in tech, consulting and telcos, Zemunik has worked at Accenture Interactive, Reactive Melbourne and Responsys, before joining SapientRazorfish in 2017.

Publicis Groupe ANZ CEO, Michael Rebelo, said: “Bec is a highly-skilled digital business leader with a proven track-record in our Groupe. Her move from Publicis Sapient to Digitas is testament to our ability to provide progressive career pathways for our talent. I have no doubt she will continue to excel in her new role within the Publicis Groupe family.”

“I would also like to thank Ian and Emma Gough for their incredible contribution to the growth and success of Digitas. I wish them, and their daughter Dani, all the very best back in the UK.”

Digitas’ accounts include Tourism Australia, which they won in 2018, and Jeep.

According to Publicis, a replacement for Zemunik is to be announced in due course.


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