Publicis Sapient Australia retires legacy brands after global rebrand

April 10, 2019 8:06

Publicis Sapient Australia, the digital business transformation hub of Publicis Groupe, has retired its legacy brands, following a global rebrand.

The new brand has absorbed SapientNitro, Razorfish and 2Datafish in a move that Publicis Sapient called a “shift directly towards what clients now require”.

“The revolution is underway” said Publicis Sapient’s MD Sarah Adam-Gedge

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

2Datafish Publicis Groupe Publicis Sapient Australia Razorfish SapientNitro Sarah Adam-Gedge

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Publicis Sapient Australia retires legacy brands after global rebrand

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