Publicis Sapient Australia retires legacy brands after global rebrand

Publicis Sapient Australia, the digital business transformation hub of Publicis Groupe, has retired its legacy brands, following a global rebrand.

The new brand has absorbed SapientNitro, Razorfish and 2Datafish in a move that Publicis Sapient called a “shift directly towards what clients now require”.

“The revolution is underway” said Publicis Sapient’s MD Sarah Adam-Gedge

“The launch of the new brand represents the manifestation of the full integration of our business here in Australia,” said Australia managing director Sarah Adam-Gedge.

“This move strengthens and underpins our commitment to serve as a guide to clients facing an unprecedented environment of rapidly changing consumer preferences, largely driven by technology. This requires a constant re-examination of their business models through the eyes of that audience.

“To help our clients transform and thrive in this marketplace, we also need to continually transform ourselves so we are able to deliver holistic advice based on our understanding of people, bold creativity and business strategy across industry verticals, and technology.”

Publicis Sapient stated that the rebrand positions the company as a strategic partner that “deeply understands people, how to creatively engage them, as well as how to build cultural and technological solutions that sustain that engagement”.

The agency also claimed that the move positions it to execute a commitment to diversity and gender equality.

“The revolution is underway and we’ve made progress as a business and as a society – but there is still more to do. It’s not a race towards getting accredited or certified or to win accolades for diversity and inclusion. It’s far more important than that,” Adam-Gedge added.

“It’s about making a better, fairer and more authentically diverse workplace because the actual benefits that flow from that are far greater, with wide reaching impact on our people and our clients.”


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