Domino’s bills amateur filmmaker $60,000 for court costs, confirms it will not back down

Phoebe Stuart-Carberry ordered to pay Dominos $60,000 costs

Phoebe Stuart-Carberry ordered to pay Dominos $60,000 costs

The amateur filmmaker behind a home-made “documentary” that claimed pizza giant Domino’s stole its GPS pizza delivery tracker technology from an Australian company has been hit with a $60,000 legal bill by the company.

Domino’s and Sydney company Precision Tracking are currently involved in a patent dispute over the technology which is the basis of the film made by Sydney university student Phoebe Stuart-Carberry.

The pizza-maker sought an injunction in the NSW Supreme Court last month to prevent publication of the film, fearing it contained information defamatory against the company’s founder, Don Meij.

Stuart-Carberry narrowly avoided being held in contempt of court when she initially refused to hand over a copy of the film for Domino’s lawyers to review, before finally changing her mind and handing a copy to the court after the hearing.

After reviewing the film, Domino’s withdrew the injunction against the film and Stuart-Carberry published it on YouTube, claiming she had won the case.

dominos driver tracker gpsHowever, the court has since ordered costs against the filmmaker and this week she was sent a notice demanding payment of $60,000.

Domino’s said the costs will be donated to a charity.

Stuart-Carberry responded by accusing Domino’s of trying to bankrupt her and said in an email delivered widely to journalists that she does not plan to pay the costs.

“Domino’s wrote, asking me to pay $60,000 for their failed attempt to ban my film. Of course I flat out refused. They will pursue me probably to bankruptcy I expect,” Stuart-Carberry said.

“You have asked me to pay $60,000 because Domino’s failed to ban my film exposing your behaviour. Does Domino’s try to bankrupt anyone who questions them or talks back? If you can pry the money from me I see you will donate it to a charity of your choice – giving yourself a nice tax break and PR spin for how you care about charity. Don, if you would like to donate $60k to charity, you are worth $100M, why don’t you reach into your own pocket and pay it yourself?”

The long, ranting email includes further attacks on Meij and the law firm handling the case.

Meij said in a statement the company was pursuing costs because attacks on the company could not simply be ignored.

“You can’t just make any claim and attack a company without those claims having substance,” Meij said.

“We need to protect our people and take a stance about unreasonable and antagonistic behaviour.

“For us it isn’t about the money, it’s about the principle and sending a clear message that unreasonable and irresponsible behaviour will not be tolerated.”

Simon Canning


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.