EDM
Once a week, we let one company send a bespoke advert to our 43,000 subscribers – presenting a unique chance to connect directly with our audience.
Who will receive the email?
It’s a database that not only reaches some of the most senior people in Australia’s media and marketing industry, but also the kind of inquisitive minds and office influencers who read our news and features every day.
With an average open rate of 24% and a click through rate of 5%, it’s a great way to raise awareness of your product or service or generate leads.
What are the restrictions on what it looks like?
Mumbrella EDMs are completely customisable – just supply us with a design.
That means it could be a few short, sharp lines to introduce yourself or a longer piece to explain a complicated product or service. Plus, you can embed photos, download links or even interactive graphics to help get your message across.
Who reads Mumbrella?
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We recorded 638,396 page views in January and 9,959 daily browsers – three times higher than our nearest audited rival.
Our trusted brand comes not just from our editorial but our events. Mumbrella currently runs more than 20 major ones annually, and this includes the country’s biggest media and marketing conference, Mumbrella 360, which attracts more than 2,000 delegates. In 2016, it was named conference of the year.
What else can I do with EDMs?
In 2018, we’re offering new ways to use EDMs: we can link to sponsored features, podcasts and webinars or offer gated downloads to whitepapers to generate leads.
Can I see some examples?
Click here to see examples from SMK, Nine, Spotify and Marketo.
Testimonial
“Tribe partnered with Mumbrella for a highly targeted email campaign promoting a webinar. Results showed higher-than-average click throughs but more importantly those readers were converted into engaged prospects – and then sales. I can’t imagine a richer list of marketing professionals in Australia exists and I would highly recommend undertaking an email campaign as a way to tap into this important database of decision makers.”
How do I book?
Email our sales director, Victoria Seymour, at victoria@mumbrella.com.au
