Mumbrella climbs by 14% to dominate amongst trade titles

Mumbrella’s page impressions climbed to 638,396 in January, up 14% from the month prior, data from the Audited Media Association of Australia (AMAA) shows.

In December last year, the title – which was bought by Diversified Communications – finished with 550,890 daily impressions.

At the same time, Mumbrella’s daily unique browsers also increased, up from 9,135 in December to 9,959 in January this year.

Mumbrella was well ahead of other titles with B&T and Campaign Brief, which reported impressions of 202,453 and 181,866 for the month respectively. Both B&T and Campaign Brief also improved their December results, with impressions of 173,005 and 153,024.

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions.

B&T’s daily unique browsers climbed to 2,914, up from last month’s 2,601. Campaign Brief achieved 2,392 daily unique browsers. Mumbrella’s daily UBs are more than four times higher than Campaign Brief.

Since Mumbrella joined the audit in 2009, it has topped the ranking among the trade press every single month.

Mumbrella’s traffic for January 2018 was down from January the year prior, following the Jacketgate spike last year.

Outside of the media trade titles in the AMAA, Hot Tomato Broadcasting Company’s had the highest number of daily UBs, at 35,393. The website’s page impressions grew from 1.612m in December 2017 to 1.692m in January. Key Media’s Your Investment Property Online and Your Mortgage also delivered strong growth, with daily UBs of 4,599 and 4,677 respectively.

Both publications grew their daily UBs by more than 1,000 between December and January. Your Investment Property Online finished January with 155,242 page impressions while Your Mortgage had 156,073.

DPS Publishing’s Aged Care Guide had 4,605 daily UBs and 541,607 page impressions.


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