Exclusive: OMG prime retail media chops in partnership with Amazon Ads

Kalila Welch

December 11, 2023 9:37

The third year of Omnicom Media Group’s (OMG) Amazon Commerce Acceleration Program, OMEGA, has seen talent from TRANSACT Australia take home the top prize for Australia and New Zealand.

The program, co-developed with Amazon Ads, is designed to upskill talent and embed Amazon experts across OMG regions, agencies and teams.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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