Fairfax Media and News Corp launch trade marketing push promoting ad platforms

Fairfax Media and News Corp are both pushing out new trade marketing campaigns, with Fairfax Media promoting its digital platforms and News Corp pushing its masthead tablet apps which feature its advertising product AccessOne.

Fairfax’s ‘Give your creativity the space it needs’ campaign is aimed at highlighting the range of digital advertising opportunities offered by Fairfax Media across its various brands and pushes audiences towards a new website. The campaign creative and website were developed by Apparent.

News Corp meanwhile has followed up on promises made at its upfront shows in May by pledging to put the ads from its print editions into its relaunched iPad editions of its major metro mastheads for free in a move called AccessOne.