First impressions matter with oOh!media’s latest Melbourne Airport installation
OOh!media, has set up a “a first of its-kind full-motion immersive digital walkway” to dazzle visitors and overseas passengers as they arrive at Tullamarine Airport in Melbourne.
The walkway’s dimensions cover a length of 66 metres and a height of 2.25 metres, stretching as long as an Airbus A350. It’s situated just before the airport’s Duty-Free area, allowing brands to cement themselves in the minds of travellers and engage with them.
The OOH offering’s launch partners include telecommunication company Vodafone, banking institution Commonwealth Bank, and more.
According to oOh!’s chief revenue and growth officer, Paul Sigaloff, the digital screens will help brands deliver “a positive first impression” from the get-go.
“The sheer size of the digital immersive experience at Melbourne Airport, makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home,” Sigaloff said.
“This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale.
“We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more.”
The OOH company’s digital walkway marks its newest addition to Tullamarine Airport’s advertising ecosystem.
In November 2023, the oOh! made waves for unveiling a billboard that measured the same length as a Boeing 737-800, the ‘Queen Victoria’, on Tullamarine Freeway.
“The launch of this new mega site is a major addition to oOh!’s portfolio, connecting brands with premium audiences as they arrive and depart from Melbourne Airport,” the company’s group director of enterprise, Elise Taylor, had said when asked about the new offering.
“Its sheer size makes it simply unmissable, while its dual digital and classic format gives advertisers even more options.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Elise Taylor
Melbourne Airport
oOh!MEdia
Paul Sigaloff
Tullamarine Airport
Tullamarine Freeway
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