oOh! unveils airplane-sized billboard at Melbourne’s Tullamarine Airport

oOh! Media has added to its Fly network with the launch of one of the largest airport billboards in the southern hemisphere.

Located on the Tullamarine Freeway at Melbourne Airport, the dual format billboard measures the length of a Boeing 737-800, featuring both a static and a digital side.

Qantas are the inaugural advertising partners on the digital panel, passed by passengers as they enter the airport. City of Melbourne have chosen to produce their creative on the classic format, greeting airport arrivals a fully recyclable, closed loop and PVC free ‘Ecobanner’.

Lord Mayor of the City of Melbourne, Sally Capp, said: “Melbourne Airport welcomes thousands of visitors from across the country and around the world every day. That’s because Melbourne has unparalleled events, entertainment, food, job opportunities and a stellar nightlife. It all happens Only in the City! We’re delighted to be welcoming travellers at the ‘Queen Victoria’ site at Melbourne Airport, and hope this message helps build excitement for visitors as they head off on their city adventure.”

Elise Taylor, group director of enterprise, oOh!, added: “The launch of this new mega site is a major addition to oOh!’s portfolio, connecting brands with premium audiences as they arrive and depart from Melbourne Airport. Its sheer size makes it simply unmissable, while its dual digital and classic format gives advertisers even more options.

“The Melbourne site, in addition to our giant site in Sydney and Brisbane can be purchased individually or as a package to create an unmissable impact across oOh!’s Fly network, which includes airports in 16 Australian cities and 20 terminals.”


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