First Rudd campaign ad calls out ‘negative politics’

Labor has rolled out its first campaign ad since restoring Kevin Rudd to the Prime Ministership two weeks ago.

The advertisement, titled Raising the standards, sees Kevin Rudd denouncing negative politics and highlighting key policy areas such as education, health and broadband he will focus on.

“I believe all Australians are sick and tired of negative politics,” Rudd said, “I believe people want all of us to raise the standards.”

The 30 second ad, which screened on television last night and was also posted on YouTube, sees Rudd go on to discuss was he calls his “positive plan for our country’s future”.

Labor has also posted the ad to YouTube where is has as of 10am this morning garnered more than 30,000 views.

The ad comes less than a week after the Coalition drew criticism for an advertisement which featured Julie Collins stumbling and stuttering in a press conference. Community support groups for people with a speech impediment criticised the negative ad.

Mumbrella reported in May that Gruen regular Dee Madigan was leading Labor’s ad campaign after an abrupt parting of the ways with Mark Collis.

Nic Christensen 


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