Former Toyota CMO Brad Cramb leaves Audi, resurfaces at Aussie

Toyota’s former CMO Brad Cramb – who departed the company in February after 22 years, only to resurface at rival Audi in June – has a new gig, with mortgage broking giant Aussie announcing he will take on the role of general manager, distribution.

Brad Cramb: Leaving the automotive sector after more than two decades

Cramb left Toyota earlier this year with the company saying he was “unable to relocate to Melbourne” as part of the car brand’s consolidation plans. In June, it was announced Cramb was taking on the role of sales director at Audi, part of the Volkswagen group.

Today, however, Aussie – the mortgage broking franchise business with over 1,000 brokers and 215 retail stores – has announced Cramb will join the group in October.

CEO of Aussie James Symond said Cramb’s role of general manager of distribution was vital to the company’s structure and success.

“Aussie is a sales and distribution business above all else, and so our GM of distribution is absolutely critical to our continued success and the success of our franchisees and mortgage brokers,” he said.

“Brad has earned a reputation for delivering exceptional growth in sales and customer enquiries. Importantly, he brings significant experience in expanding and supporting a national distribution network, developing dynamic strategies to support strong sales growth in small business and increasing market share in a highly competitive environment.”

Symond said Cramb had been appointed after an extensive search and would help the brand achieve its 2020 strategy – which includes expanding its network of stores, recruiting more brokers and expanding the size of its loan book.

Cramb said he he was looking forward to his new role.

“I am thrilled to be joining such an iconic Australian brand and business. Aussie has an exceptional track record of strong sales performance and growth, and I am excited by the challenge to continue this momentum and lead Aussie’s next wave of growth along with the executive team.”

Aussie: Embarking on its 2020 strategy

In his time at Toyota, Cramb has led marketing across a number of campaigns including the Toyota Hilux ad replicating Top Gear and Toyota’s RAV4 work from last year.

During his tenure in the CMO role he also approved the prototype emergency beacon network for Landcruiser which was developed by agency Saatchi & Saatchi and picked up a gold Lion at Cannes last year.

Aussie is a subsidiary of the Commonwealth Bank of Australia.


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