Co-founder of independent creative agency The Royals, David King, is stepping away from the business to give attention to his augmented creativity start up, Move 37.
Posting to LinkedIn, King said he will be staying with The Royals as a non-executive director next year and will “keep an eye on things from afar”.

King will become a non-executive director of the agency
“It’s been an awesome ride and I’ve learned a lot from Andrew Siwka Stephen O’Farrell Nick Cummins Dan Beaumont and heaps of other Royals, friends, collaborators and community members I’ve come across.
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“I’ll always be grateful for that. I’m super-proud of the culture and reputation we’ve built into a place that is inclusive, celebrates ideas and technology, loves real collaboration and respects its people above all else,” King continued.
The Royals launched with co-founder and managing partners Andrew Siwka, Stephen O’Farrell and Nick Cummins.
In 2014, the agency hired another managing partner, Dan Beaumont.
Andrew Siwka, said in a statement to Mumbrella: “A big part of Dave’s role was maintaining a focus on the future and The Royals’ perspective on that.
“Something he is very passionate about. That forward-facing role will thankfully continue unabated in his new non-executive position — and will most likely be enhanced as he brings more external perspectives.”
This year The Royals has won creative and content accounts for clients including The Northern Territory Government, home loan start-up Athena, Australian Super, Bakers Delight and Grill’d.