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Godfreys selects Hardhat to boost digital customer experience

Retailer Godfreys has selected independent creative agency Hardhat to boost its online presence and end-to-end customer experience, following a competitive pitch.

Following a period of growth for the retailer, the business has embarked on a journey to transform its retail stores. There are works already underway in collaboration with Hardhat.

Nathan Dixon, head of marketing at Godfrey’s, commented: “We’re very excited to be entering the next phase of brand rejuvenation with an agency that is as enthusiastic about evolving the brand’s digital experience as we are.

“With a long history of providing the best professional advice, services and products, we’re looking forward to creating an online experience that not just meets, but far surpasses our customers’ needs.”

Dan Monheit, co-founder of Hardhat said: “Godfreys is an incredible Australian success story. Since day one, the team has put the customer at the heart of everything they do, disrupting retail, product and service offerings at every step of the way.

“We’re looking forward to helping accelerate the next step of the journey through a world-class digital and CX offering.”

Earlier this year, Hardhat announced a raft of new appointments and promotions. Its client portfolio includes DocuSign, Superhero, TAC, Bega Dairy & Drinks, Victoria University, Willed, and Simply Energy.

Hardhat’s founder, Dan Monheit is set to speak at the Mumbrella Automotive Marketing Summit in Melbourne this September, presenting key research insights from Hardhat on ‘behavioural bias’ and how customers value, choose and remember the experiences they have had.

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