CASE Construction launches national brand campaign via Rhythm
CASE Constriction Equipment has launched a new national brand campaign developed by end-to-end creative production agency, Rhythm.
‘Let’s make noise’ recognises that silence is the enemy of industry and that a noisy worksite is a lucrative worksite. The core message of the campaign is that CASE, like any good business partner, is there to help businesses keep making noise – the louder, the better.
Other assets:
30″: https://vimeo.com/737412562
15″: https://vimeo.com/737411871
10″: https://vimeo.com/737412696
6″: https://vimeo.com/737423408
Stef Langton, creative director at Rhythm, said, “It’s a rare pleasure to be able to work with a global brand like CASE. It became clear that this was a business dedicated to building its customers’ success. This insight gave us a great foundation upon which to build the creative.”
The campaign is spearheaded by a 60-second film, with 30, 15, 10, and six-second cuts. The films were shot over four days in Perth Busselton, Gidgegannup, and Hazelmere, with production completed in-house at Rhythm’s Subiaco studio with Cue Sound.
“It was a challenging shoot with multiple locations that had to look like active building sites that were more Australian than Western Australian. But, let’s be honest, a few days playing with giant toys and some really unique vehicle rigging solutions in huge sand pits was great fun,” said Candice Shields, Rhythm Films’ executive producer.
The campaign film will roll out across broadcast and digital, with supporting print ads in magazines as well as outdoor advertising, with Mentor Marketing handling the national media strategy and buy.
Credits
Client: Paul Davies
Agency Account Director: Laura Morano
Creative Director / Art Director: Stef Langton
Creative Lead / Copywriter: Gordon Haynes
Director / Editor: Adam Rule
DOP: Lewis Potts
1st AC: Dan Stone
Executive Producer: Candice Shields
Production Coordinator: Joe Wilkie
Unit Manager: Jackie McKie
Gaffer: Eduardo Martinez
Best Boy: Bailey Pascoe
Vehicle Rigging Specialist: Tim Whitlock
Sound Recordist: Scott Montgomery
Art Department: Sally Phipps
Art Department Assist: Katelyn Collins
Groomer: Nadia Duca
Drone Operator: Jadro Silic @ Airframed
Sound Design: Shaun Sandosham @ Cue Sound
VFX Artist: Tim Harris
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