Going bananas about Mars
This press release from the banana lobby is worth repeating in full:
The announcement by Mars Snackfood Australia to reduce the size of their Mars bar as a direct response to Australia’s obesity issue, is an example of how spin is being used to camouflage the real issues of nutrition, says the Australian Banana industry.
“Last week we issued a statement advising that bananas are Australia’s No. 1 natural snack food, not only in terms of the numbers sold, but also nutritionally,” says David Chenu, Marketing Manager for Australian Bananas.
“To hear Mars claim that their bar is the biggest-selling snack in Australia and that it has been reduced in size by 11% in the interests of managing obesity and yet sold at the same price is a joke.
Clever…. very clever. It made your blog, tim, so it has acheived something..
David Chenu should get a big pat on the back for this one. Nice job.
Very valid point, especially with the price issue. Perhaps Mars is just charging consumers more for giving them less – that’s a good way to increase profit margins and then gloss over it with e “healthy food cover”.
Chocolate is cholocate. It’s not meant to be good for you.
Are they really this desperate for attention?
New advertising campaign predicted: an amateur backpacker climbs to the top of a foreign peak … with a banana and a waterbottle in their emergency kit (sans Mars bar).
love what david says what a hero
Brilliant. They reduce their costs and increase the profit margin. Oh yes, they also get the free publicity to sell more of the price-inflated product.