Google introduces new ad units to mobile search, YouTube and its Discover application

May 20, 2019 9:09

Google is to increase its advertising on mobile devices as part of a revamp of its ad units which will also see more options on offer for marketers across the company’s Maps, YouTube and Discovery platforms.

Along with the increased ad units, the company will also be beefing it up its ad reporting features for advertisers.

An example of the new web search units

According to the IAB, mobile advertising made up nearly a fifth of the Australian ad spend last year, accounting for $3.3bn of the $16.6bn industry’s total revenues.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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