Digital ad spend jumped 11.6% last year, claims IAB and PWC

March 12, 2019 8:02

The Australian online advertising market passed $8.8bn expenditure in calendar year 2018, an increase of 11.6% on the previous year, says IAB Australia’s Online Advertising Expenditure Report.

Published by PwC, the report found mobile advertising was the online ad sector’s main driver, with 39% growth on the previous year.

Mobile now makes up 63% of general display advertising, which itself represents $3.3bn of overall online ad spend.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics