Gotcha 4 Life and Fig & Bloom highlight male friendship with ‘Broquets’
This week, mental health organisation Gotcha 4 Life has partnered with florist Fig & Bloom to help men start conversations about their mental health and the value of their friendships.
The Broquet, made up of three styles of dried flowers which can last for six years, is now available for men to order their friends and share their appreciation for one another.
It is the latest earned media campaign devised by Thinkerbell, which has previously created giant murals for streaming service Binge, a fake bag of peas to hide Haagen-Dazs ice cream, and kicked off the #MessFreeChallenge with sporting stars for Old El Paso.
