News

GPY&R Cadbury’s Favourites campaign introduces new line ‘What to bring when you’re told not to bring a thing’

A new ad by GPY&R Melbourne for Cadbury’s Favourites sees the chocolate snack promoted as the ideal gift when told not to bring anything

The campaign – “What to bring when you’re told not to bring a thing'” – went to air on Sunday night. It features a couple going through a fantasy sequence on what gift to bring to a barbie.  

GPY&R’s creative director Jim Ingram said: “We’re excited about this campaign because it’s born from a good old fashioned advertising line. We found a real product truth and linked it to a genuine human insight – a simple principal really. It’s how they used to do it back in the 80s and when it works, it works a treat. And if research groups are anything to go by, you know you’re onto a winner when they’re dominated by groups of women sitting around saying to each other ‘Oh my God, I totally do that!’.”

Carla Filia, senior brand manager for everyday gifting at Kraft Foods, said: “We can all relate to the anguish of being told not to bring a thing to a social get-together when of course, we all know that ‘don’t bring a thing’ really means, ‘don’t show up empty-handed’.”

Media is being planned and bought by Carat.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.